Oodji is a leading Company producing and selling clothing on the fashion-retail market in Russia.
Today Oodji has more than 400 stores in Russia, CIS countries, and Eastern Europe, and is a constantly growing and expanding company.
I have worked closely with the marketing team on the digital strategy to bring to life their slogan « World today ».
– creating an ecommerce website, ready to be launched worldwide.
– working on a strategy « World today » to make them become a future reference in the fashion world.
– inventing an offline experience, to link the digital and the shop experience.
– proposing an art direction for the shootings.
(pictures from Asos, Lookbook…)
Art direction, concept, UX, design